Making a positive impact
Our sustainability and corporate social responsibility (CSR) initiatives are focused on the following key areas:
- community engagement
- environment & biodiversity
- health & safety
All three outlined pillars have a strong link between them and we therefore think of them as a Venn diagram when planning our initiatives.
Providing a holiday destination of the highest health and safety standards is a crucial starting point and a leeway to making our team members, guests and the locals feel part of the Malama family. This sense of trust, friendliness and togetherness is key for all stakeholders to develop a sense of community, grow fond of the local environment and wildlife, and thus preserve it as if it is their second home.
community engagement
2023: The hotel hosted for a whole week the shooting of a local film called "Smaragda - I got thick skin and I can’t jump" by Bark Like A Cat Films.
2022: Charity event in collaboration with Alkinoos Artemiou Foundation: fund raising for a local child suffering from cance
environment & biodiversity
2022: ‘Keep Our Sand and Sea Plastic Free’ initiative officially introduced Malama bay in their scheme to push all stakeholders towards more eco-friendly practices. Among the attendees were the local municipalities, hoteliers and ministry of Tourism, TUI Care Foundation, Cyprus Sustainable Tourism Initiative, Travel Foundation.
plastic-free approach
Since 2021 single-use plastic items have been removed and replaced by the following eco-friendly alternatives:
paper cups & reusable acrylic glasses
bamboo & paper straws
paper take-away boxes/bags for snacks
wooden take-away cutlery
refillable bathroom toiletries
fresh ingredients for cocktail garnishes
RECOVERY & RESILIENCE PLAN 2021-2026
Promotion of Circular Economy in Hotels and Tourist Accommodations
The resort participated in the Measure “Promotion of Circular Economy in Hotels and Tourist Accommodations“, which aimed to guide and facilitate the transition of the Cypriot hotels and tourist accommodations to a green and circular economy.
The measure is funded by the EU’s Recovery and Resilience Facility, within the framework of Cyprus Recovery and Resilience Plan for the period 2021-2026.
Plan for the Promotion of Investments in Energy Saving by SMEs and NGOs
As part of our sustainability commitment and efforts, Malama Beach Holiday Village has applied and has been approved by the Cyprus’ Ministry of Energy, Trade and Industry to participate in the “Plan for the Promotion of Investments in Energy Saving by SMEs and NGOs”.
Subject to the terms and conditions of the Plan, our hotel will be entitled to receive a subsidy of up to 150.000 euros under EU Regulation no 651/2014.
The Investments, of about 500.000 euros, envisaged under the Plan will help us reduce significantly the “carbon footprint” of our hotel.
The first phase of the investment program was implemented during the winter months 2023-2024 with extensive roof insulation and the installation of 300KW of photovoltaics on the roofs of the main building and of apartment blocks.
The second and final phase of the investment program was implemented out during the winter months of 2024-2025 and involved additional energy saving insulation and the replacement of air-conditioning equipment with state-of-the art energy efficient units in the main building.
Plan for the Digital Upgrade of Businesses (2023)
Malama Beach Holiday Village has applied and has been approved by the Cyprus Ministry of Energy, Trade and Industry to participate in the “Plan for the Digital Update of Businesses”.
The approved investments involved the purchase and implementation of new software, both specialised and “off-the-shelf”, and the acquisition of new hardware, of a total of €18,000, 50% of which is eligible for the funding under the Plan.
The project was completed during 2024.
