SUSTAINABILITY

Making a positive impact

Our sustainability and corporate social responsibility (CSR) initiatives are focused on the following key areas:

  • community engagement
  • environment & biodiversity
  • health & safety

All three outlined pillars have a strong link between them and we therefore think of them as a Venn diagram when planning our initiatives.

Providing a holiday destination of the highest health and safety standards is a crucial starting point and a leeway to making our team members, guests and the locals feel part of the Malama family. This sense of trust, friendliness and togetherness is key for all stakeholders to develop a sense of community, grow fond of the local environment and wildlife, and thus preserve it as if it is their second home.

community engagement

2024: Donations to ΚΕΠΑ charity institution - food and linen supplies.

2023: The hotel hosted for a whole week the shooting of a local film called "Smaragda - I got thick skin and I can’t jump" by Bark Like A Cat Films.

2022: Charity event in collaboration with Alkinoos Artemiou Foundation: fund raising for a local child suffering from cance

environment & biodiversity

2025: Malama Beach cleaning on World Environment Day

2022: ‘Keep Our Sand and Sea Plastic Free’ initiative officially introduced Malama bay in their scheme to push all stakeholders towards more eco-friendly practices. Among the attendees were the local municipalities, hoteliers and ministry of Tourism, TUI Care Foundation, Cyprus Sustainable Tourism Initiative, Travel Foundation.

health & safety

ISO22000 (2018) by TUV Cyprus (TUV Nord) LTD applies a management system in food & beverage, processing and serving.

Maintaining high health & safety workplace standards through yearly staff training sessions and seminars.

plastic-free approach

Since 2021 single-use plastic items have been removed and replaced by the following eco-friendly alternatives:

paper cups & reusable acrylic glasses

bamboo & paper straws

paper take-away boxes/bags  for snacks

wooden take-away cutlery

refillable bathroom toiletries

fresh ingredients for cocktail garnishes

Plan for the Promotion of Investments in Energy Saving by SMEs and NGOs

As part of our sustainability commitment and efforts, Malama Beach Holiday Village has applied and has been approved by the Cyprus’ Ministry of Energy, Trade and Industry to participate in the “Plan for the Promotion of Investments in Energy Saving by SMEs and NGOs”.

Subject to the terms and conditions of the Plan, our hotel will be entitled to receive a subsidy of up to 150.000 euros under EU Regulation no 651/2014.

The Investments, of about 500.000 euros, envisaged under the Plan will help us reduce significantly the “carbon footprint” of our hotel.

The first phase of the investment program was implemented during the winter months 2023-2024 with extensive roof insulation and the installation of 300KW of photovoltaics on the roofs of the main building and of apartment blocks.

The second and final phase of the investment program was implemented out during the winter months of 2024-2025 and involved additional energy saving insulation and the replacement of air-conditioning equipment with state-of-the art energy efficient units in the main building. 

Plan for the Digital Upgrade of Businesses (2023)

Malama Beach Holiday Village has applied and has been approved by the Cyprus Ministry of Energy, Trade and Industry to participate in the “Plan for the Digital Update of Businesses”. 

The approved investments involved the purchase and implementation of new software, both specialised and “off-the-shelf”, and the acquisition of new hardware, of a total of €18,000, 50% of which is eligible for the funding under the Plan. 

The project was completed during 2024.